Created in 1990, the ZAPHIR company
which markets its products under the brand ISLA DELICE,
is the leading supplier for the HALAL market today.
Since its creation, it has developed exclusively for
this market by means of a very diversified range of products (cooked
meats, frozen and canned foods…) and through an international
network, while guaranteeing an optimal Halal traceability.
ISLA DELICE, thanks to its policy of constant innovation,
is recognised as THE expert brand of the HALAL market today.

 An
uncontested leader
ISLA DELICE clearly demonstrates its leading position. With about 60 exclusively
Halal references, the brand ISLA DELICE maintains a presence in the cooked
meat market – pre- cut or self-serve - as well as the frozen food market.
Its products are marketed in both traditional and Large-scale distribution
circuits (Auchan, Leclerc, Casino, Cora, Carrefour…).
The company pursues its growth
by focussing on three priority areas:
- Research and the constant development, thanks to an ultra-successful
industrial tool;
- Optimal Halal certification: AVS authentification. AVS is an independent
control association and is considered to be the strictest in Halal
certification.
- Dynamic marketing: ISLA DELICE is indeed the first company of the
sector to make use of classic marketing techniques. Consultation
studies, packaging campaigns, promotions and advertising, allowing
the brand to revitalise the market and to anticipate the expectations
of its customers.

|