Created in 1990, the ZAPHIR company which markets its products under the brand ISLA DELICE, is the leading supplier for the HALAL market today. Since its creation, it has developed exclusively for this market by means of a very diversified range of products (cooked meats, frozen and canned foods…) and through an international network, while guaranteeing an optimal Halal traceability. ISLA DELICE, thanks to its policy of constant innovation, is recognised as THE expert brand of the HALAL market today.


An uncontested leader
ISLA DELICE clearly demonstrates its leading position. With about 60 exclusively Halal references, the brand ISLA DELICE maintains a presence in the cooked meat market – pre- cut or self-serve - as well as the frozen food market.
Its products are marketed in both traditional and Large-scale distribution circuits (Auchan, Leclerc, Casino, Cora, Carrefour…).

The company pursues its growth by focussing on three priority areas:
- Research and the constant development, thanks to an ultra-successful industrial tool;
- Optimal Halal certification: AVS authentification. AVS is an independent control association and is considered to be the strictest in Halal certification.
- Dynamic marketing: ISLA DELICE is indeed the first company of the sector to make use of classic marketing techniques. Consultation studies, packaging campaigns, promotions and advertising, allowing the brand to revitalise the market and to anticipate the expectations of its customers.


 

Isla Delice / Zaphir - 12, rue Rossignol Dubost - 92230 Gennevilliers - France. Contact us: 01 40 80 03 59 - contact@isladelice.com